◆ Work With Reba
I got asked for coffee so much
I made you this.
Every way to learn from me, finance with me, design like me, or hand the whole thing off — in one place. Pick the door that matches where you are.
(No coffee required.)
Step 0 · The Answer to Coffee
The Diamond Vault
$27 · One-time · lifetime updates
Everything I'd cover at coffee — STR strategy, BRRRR, cost segregation, the STR loophole, real numbers from BDR + BCR. 21+ modules. The 80% of questions answered, structured.
Step 1 · Shop the Designs
Design Hub
Free + paid · LTK tours free · Paint + Brand Kit paid
Free room-by-room tours of every property I've designed — every piece of furniture, decor, lighting, and bedding linked. Plus the paid layer: Paint Palette PDFs (the exact paint cards I hand my painter) and Custom Property Brand Kits for STR owners who want a real identity, not just shopping links.
Step 2 · The Loan Side
Mortgage Origination
Free for you · Licensed MLO · NMLS #1079122
Mortgage is my day job. 13 years, 1,209 loans closed, $370M+ in volume. If you're financing a primary, STR, refi, HELOC, or anything in between — that's me, on the house. I get paid on the loan side, not by you.
Step 3 · The Done-For-You
Turnkey STR Program
Custom-scoped · Sourcing · build · design · launch · ops
For buyers who want it done for them. We connect you to a vetted contractor team for the build, design + furnish the property, and hand off to a property manager for ongoing ops. You own a fully revenue-producing STR on day one.
Why this page exists
Honestly? I got tired of repeating myself over coffee.
13 years originating mortgages. 1,209 loans closed. $370M+ in volume. 3 short-term rentals of our own — Black Diamond Retreat (live + booked), Blackcrest Retreat (opening), one more in the works.
Every week someone asks me to grab coffee and pick my brain about how to do this. I love that — but I can't answer the same questions over and over while also running my businesses and raising three kids.
So I built this. Every answer I'd give over coffee, every shopping list from my own properties, every loan I'd structure for you — all in one place. Pick the door above that matches what you actually need.
If $27 to read the Vault is what stands between you and your first STR, this isn't the right time to start anyway. If it's not, I'll see you inside.
Stays · Design · Legacy
Diamond Elevation · Reba Coleman · NMLS #1079122